Alibaba’s impact on European brands targeting China

Derived from a 40-page analysis conducted by Italy’s Bocconi University, it is evident that sales from the EU4 group (comprising France, Germany, Italy, and Spain) to Chinese consumers experienced a 40.2% uptick between 2019 and 2022. This growth surpasses the 33% upswing observed across the entirety of the 27-member EU, amounting to €32.3 billion. Notably, sales within the EU4 landscape are predominantly driven by the “chemicals and chemical products” sector, accounting for 38.1%, which encompasses perfumery and cosmetics, surpassing the textiles, leather, and apparel segment, which constitutes 31.3% of the aggregate.France emerges as the primary conduit for European product sales on Alibaba’s platform, boasting €12.7 billion in sales in 2022, nearly paralleling the combined sales figures of the remaining three EU24 nations. The chemical segment represents 65.8% of sales made by French merchants in China, a dominance explained by the presence of industry giants such as L’Oréal. By contrast, textiles and apparel account for only 16.6% of French exports to Alibaba’s Chinese clientele.คำพูดจาก สล็อตเว็บตรง

By comparison, Germany sold €7.2 billion worth of goods in 2022, with textiles and apparel emerging as the predominant sector, commanding a share of 28.7%. The chemical sector trails behind, securing a fourth-place position with a 10.7% contribution to the totalคำพูดจาก สล็อตเว็บตรง. Meanwhile, Italy transacted €5.4 billion worth of goods to Chinese customers via Alibaba, with textiles and apparel accounting for a substantial 64.1%, alongside cosmetics at 13.2%.In Spain, where Alibaba’s fashion sales are strong enough to warrant the creation of a dedicated site, sellers sold €840 million worth of goods to Chinese consumers in 2022. This consisted of 63.8% textiles and apparel and 16% cosmetics. This figure, however, pales in comparison to another key European market for Alibaba: the United Kingdom, where around €4.4 billion in sales consist of 30% textiles and apparel and 18.5% cosmetics.Goods sold to Chinese consumers via Alibaba purportedly enabled the EU4 to generate €6.6 billion in income taxes in 2022, compared to €4.8 billion before the Covid crisis. These direct and indirect tax revenues amount to €3 billion in France, €2 billion in Italy, €1.3 billion in Germany, and €186 million in Spain. In the United Kingdom, local merchants selling in China via Alibaba are said to have generated over £1 billion in income taxes.

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