Derived from a 40-page analysis conducted by Italy’s Bocconi University, it is evident that sales from the EU4 group (comprising France, Germany, Italy, and Spain) to Chinese consumers experienced a 40.2% uptick between 2019 and 2022. This growth surpasses the 33% upswing observed across the entirety of the 27-member EU, amounting to €32.3 billion. Notably, sales within the EU4 landscape are …
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